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Omnichannel
Traceability of customer behavior and results obtained in the mix of ON and OFF channels, leveraged on the assets and brands of Grupo Éxito.
Precise audiences
Based on ON and OFF purchase behavior with relational customer data, using more than 8.5 millions monitored customers from Grupo Éxito.
Solutions throughout the customer journey
Media according to each of the purchase process stages, to connect more with the consumer.
Our services
Digital Media:
OffSite: Impact to relevant audiences outside of Éxito.com ecosystem on Facebook end to end and Shopper Audience, YouTube, Google Display, Instagram.
Formats: Carousel, MP4 Video, GIF, Promoted Post, Stories. Display: IAB Formats
Direct Media:
Direct Marketing: SMS (Text Messaging), emailing, Personalized Sampling, Direct Mail.
Team Éxito
OnSite : Presence in eCommerce Éxito.com, Carulla.com, Éxito App, WhatsApp Éxito and Carulla.
Placements - Home, Categories, Subcategories, Official Stores, Search.
Home: Slider, Banner launch, Footer.
Categories/Subcategories: Header- Intermediate banner, Footer. Market, Health and Beauty - Slider Department.
Official Stores: Microsite with exclusive content of the brand/advertiser.
Search: Keywords, within the search engine eCommerce Éxito.com; maximum 20 words per campaign.
In Store
OnSite : Communication or brand presence in physical store (subject to availability depending on point of sale).
Placements - Flags on shelves, Shopping carts, Escalators, Elevators, Store entrance antennas, Video Walls, Columns.
Offsite
Display, video, social
Direct marketing
SMS, E-mail, Sampling, Direct mail
On site
Display, Search, WhatsApp, in store
